06/06/2011 - (Hershey, Pa.) – Hershey Entertainment & Resorts (HE&R) announced that GIANT Food Stores, LLC of Carlisle, Pennsylvania, signed a 10-year contract to renew the original naming rights agreement for GIANT Center arena.
"GIANT Center is a tremendous facility that brings families together to share quality entertainment and sports, and we are thrilled to continue to demonstrate our commitment to the Central Pennsylvania community," said Rick Herring, president, GIANT Food Stores.
The partnership between HE&R and GIANT Food Stores began almost 20 years ago with the 1992 implementation of a discount Hersheypark ticket program. The renewed sponsorship of GIANT Center continues and enhances the relationship between the two companies.
"GIANT Foods Stores and HE&R share the same goal – to offer our neighbors and friends in Central Pennsylvania the top names in both entertainment and sports," said Bill Simpson, president and COO of HE&R. "We also are proud that this facility has been the home to so many worthy charitable endeavors that help those in need."
Derry Township Industrial and Commercial Development Authority owns GIANT Center, which is managed by HE&R, a leader in both the entertainment and hospitality industries. be the operator of the complex when it is built,"
Since its inaugural event on October 15, 2002, which featured legendary superstar Cher, GIANT Center has hosted more than 1,300 events and has entertained approximately seven million guests.
With 306,000 total square feet in the main arena, 17,000 square feet on the floor and the capacity for an 85-by-200-foot ice rink, the facility is home ice to the 11-time Calder Cup Championship Hershey Bears, the longest standing franchise in the American Hockey League.
In addition to ice hockey, GIANT Center hosts a diverse array of family shows, concerts and sporting events. It has a seating capacity of 11,500 guests for in-the-round concerts and 10,500 guests for events on the ice. Premium seating is available in 40 luxury suites and 688 club seats.
Headquartered in Carlisle, GIANT Food Stores, LLC is a leading retail grocer in Pennsylvania, Maryland, Virginia and West Virginia, operating under the names of GIANT Food Stores and MARTIN'S Food Markets and employing nearly 30,000 associates. Founded in 1923, GIANT Food Stores have a long-standing commitment to eradicate hunger and improve the quality of life for children in addition to working with hundreds of local organizations annually. GIANT Food Stores was awarded the 2010 Golden Grocer Award by the U.S. Department of Agriculture for its leadership in the fight against hunger. In addition, GIANT Food Stores is one of the top 10 fundraisers in the country for local Children's Miracle Network hospitals. GIANT and MARTIN'S are Ahold companies. For more information, visit www.GiantFoodStores.com and www.MartinsFoods.com.
Hershey Entertainment & Resorts (HE&R) was established in 1927. In the spirit of founder Milton S. Hershey, it continues to be one of the world's premier entertainment and hospitality companies.
For additional information about Giant Center or Hershey, visit www.HersheyPA.com or call 1-800-HERSHEY.
Hershey Entertainment & Resorts is proud to help fulfill the dream of our mutual founder, Milton S. Hershey, by supporting Milton Hershey School, the largest home and school in the world, as it continues to provide opportunities for children in need. www.mhskids.org