reGenâ„¢ RENEWS

January 12, 2012

WHEAT RIDGE, Colo. (January XX, 2012) —reGen™ recovery beverage announced today that the brand has renewed its partnership with the Hershey Bears of the American Hockey League (AHL), and will continue to serve as the "Official Recovery Beverage of the Hershey Bears" for the 2011-12 season.

The sponsorship further reinforces the brand’s commitment to the AHL, as reGen™ is also the Official Recovery Beverage for the entire 32-team league.

"It’s vital that our players be at their best physically whenever they’re on the ice—we can’t have them feeling sore from practice or a game from the day before," said Dan "Beaker" Stuck, trainer for the 2009 and 2010 Calder Cup-winning Bears.. "The Bears have been using reGen™ recovery beverage for nearly three years, and it has played a big part in reducing their soreness and enabling them to recover quickly."

“We value our relationship with the Hershey Bears, and with the AHL overall,” said Bernie Banas, vice president of customer innovation for the reGen™ brand. “Proper nourishment and recovery is crucial in enabling players to perform their best. We look forward to aiding all the players with their recovery needs, to help ensure that they achieve their highest potential in every game.”

Powered by natural cocoa and the scientifically recommended 3:1 ratio of carbohydrates to protein that is optimal for recovery, reGen™ beverage is clinically proven to improve muscle recovery by an average of 25 percent compared with the leading carbohydrate and electrolyte beverage. Distributed by Apure Foods Company, reGen™ recovery beverage has also been shown to provide a 9.7 percent average increase in endurance . It is available online, at specialty retailers and at select GNC stores nationwide.

For more information about the reGen™ beverage, or to find a store near you, visit regen2recover.com.

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Apure Foods CompanyApure Foods Company was launched in April 2010 to develop and deliver food and beverage products with enhanced nutritional and wellness benefits. It is a wholly owned subsidiary of The Hershey Company.