Pepsi and Captain Bryan Helmer Team up for Helmer�s Heroes

November 30, 2009

(HERSHEY, PA) â�" One of the reasons Bryan Helmer is such a successful captain is that he is a leader both on and off the ice. At the beginning of the season he approached the Bears staff stating he wanted to purchase two season ticketsâ�"out of his own pocketâ�"and donate to the Penn State Childrenâ�™s Hospital. Pepsi heard about the program and graciously offered to sponsor it and cover the cost of the tickets. This program dubbed Helmerâ�™s Heroes provides the opportunity for a patient at the Childrenâ�™s Hospital along with their parent or guardian to experience the excitement of a hockey game. Once the game is over they have the option of going to the locker room and meeting Helmer. He then takes them on a tour of the locker room and gives them a commemorative item. â��The excitement and smiles on these kidsâ�™ faces is what makes the program so successful. To be able to provide them with the opportunity to forget about things and just have fun and watch hockey is such a rewarding experience. Itâ�™s all about the kidsâ�� states Helmer. The feedback from the hospital has been nothing but positive, and both Helmer and Pepsi are proud to be associated with such a wonderful program. Tickets are available for this weekendâ�™s games. For tickets or more information, visit HersheyBears.com or call 717-508-BEAR. ###