Promotions
Hershey Bears Promotional Games At GIANT Center
Plan your visit to enjoy action-packed professional hockey in central Pennsylvania with the Hershey Bears®! Get your tickets for a promotional game night at GIANT Center℠ to enjoy special giveaways, fundraising, and the famous Teddy Bear Toss! Promotional nights are a perfect family activity or group outing for fans of all ages.
- 10/3/26VS Charlotte
PNC Magnet Schedule Night (all fans)
All fans will receive a magnet schedule, courtesy of PNC Bank.Opening Night
Join us as we kick off the 89th season of Hershey Bears hockey!
Bears Brunch
Hope you’re hungry! Specialty brunch offerings will be available at select locations on the concourse.Dark Nights Takeover
Select characters from Dark Nights™ at Hersheypark Halloween™ will leave the shadows of Hersheypark and prowl the concourse.
B-E-A-R-Sapalooza Country Night
Play somethin’ country! Get ready to have a yee-hockey good time at Country Night!Pepsi Straw Cowboy Hat Giveaway (first 6,000 fans)
The first 6,000 fans will receive a straw cowboy hat, courtesy of Pepsi.
Pennsyltucky Night
Fishing. Hunting. NASCAR. A day off school for the first day of buck. This is Pennsyltucky. Grab your camo and safety orange, because we’re celebrating our beloved Pennsylvania.
Penn State Health Pink the Rink Night
Join the Hershey Bears + Penn State Health in the fight against breast cancer.
Penn State Health Gel Phone Light Cover Giveaway (all fans)
All fans are encouraged to light up their phones and join us in the fight against breast cancer, using a Pink the Rink Gel Phone Light Cover, courtesy of Penn State Health.
Reese's Trick-or-Treat Night (kids 15 & under)
All fans 15 & under will receive a Trick-or-Treat bag upon entry and have the opportunity to trick-or-treat around the concourse during pre-game and the first intermission.
Bears Brunch
Hope you’re hungry! Specialty brunch offerings will be available at select locations on the concourse.
Hersheypark Christmas Candylane Pass Giveaway (all fans)
All fans will receive a 2026 Hersheypark Christmas Candylane Ticket, valid for one-day admission through January 3, 2027.
Hockey Fights Cancer
Joining the efforts of the National Hockey League, Hockey Fights Cancer unites the hockey community in support of cancer patients and their families.Penn State Health Jersey Rally Towel Giveaway (all fans)
All fans will receive a Hockey Fights Cancer Rally Towel, courtesy of Penn State Health.
Berks Dollar Dog Night
Berks hot dogs can be purchased for $1 on the concourse at select locations.Hometown Heroes Night
An evening to honor our military and veterans.
Belco Kids Night
Join us for a family-friendly night, featuring activities just for the kiddos!
Belco Knit Hat Giveaway (first 3,000 kids 15 & under)
The first 3,000 kids 15 & under will receive a Coco knit hat, courtesy of Belco.Mascot Mania
Lions, tigers, and Bears…. Oh my! Your favorite mascots from Central PA and beyond are joining Coco to take over GIANT Center!Bears Brunch
Hope you’re hungry! Specialty brunch offerings will be available at select locations on the concourse.
B-E-A-R-Sapalooza Rock 'N' Roll Night
Break out your air guitar and easy come, easy go to our first-ever Rock 'N' Roll Night!
Hersheypark Pass Night (all fans)
All fans will receive a 2027 Hersheypark Ticket, valid for one-day admission through June 30, 2027.
Plainville Farms Turkey Shoot Night
Gobble gobble! Everyone’s favorite Thanksgiving tradition returns. All fans are welcome to take part in the Plainville Farms Turkey Shoot after the game for your chance to take home a frozen turkey!
Hall of Fame Night
The Hershey Bears will induct their 2026 Hall of Fame class during a pre-game ceremony.
Toyota Hall of Fame Postcard (all fans)
All fans will receive a Hall of Fame postcard, thanks to Toyota.
Wizards & Wands Night
Bear Nation - Yer’ a wizard. Our first Wizards & Wands Night is sure to be magical.
Santa Claus Is Comin' to Chocolatetown
Join us for a night of Ho-Ho-Holiday spirit and hockey cheer.
Berks Holiday Ham Shoot
All fans are welcome to take part in the Berks Holiday Ham Shoot after the game.
First Responders Night
An evening to celebrate our fire, police, and EMS service members.
Bears Brunch
Hope you’re hungry! Specialty brunch offerings will be available at select locations on the concourse.
GIANT Teddy Bear Toss
During the GIANT Teddy Bear Toss, all fans are encouraged to bring new, stuffed items to the game to toss onto the ice as the Bears score their first goal. All items collected will be donated to local charities.
Bears Brunch
Hope you’re hungry! Specialty brunch offerings will be available at select locations on the concourse.
Taco Tuesday
A specialty taco offering at select locations on the concourse, paired with $7 margaritas.
B-E-A-R-Sapalooza Trop Rock Night
Fins to left, fins to the right… it’s Trop Rock Night!
Halfway to Summer
Ohhhh we’re halfway there… Halfway to Summer that is! Forget the chill in the air for one night of summer fun.
Shippensburg University College Night
Man, we love college night. Break out the varsity jackets and bring your school spirit.
Shippensburg University Pom-Pom Night (first 4,000 fans)
The first 4,000 fans will receive a pom-pom, courtesy of Shippensburg University.
Berks Dollar Dog Night
Berks hot dogs can be purchased for $1 on the concourse at select locations.
B-E-A-R-Sapalooza 90s Night
Backstreet’s (90s Night) Back alright! 90s Night is going to be all that and a bag of chips.
Hersheypark Pass Night (all fans)
All fans will receive a 2027 Hersheypark Ticket, valid for one-day admission through June 30, 2027.
Autograph Night
All fans are welcome to participate in a postgame autograph session on the ice.
David A. Smith Team Photo (first 6,000 fans)
The first 6,000 fans will receive a team photo, courtesy of David A. Smith.
PA Lottery Night (first 4,000 fans 18 & over)
The first 4,000 fans 18 & over will receive a coupon offer, courtesy of the Pennsylvania Lottery.
Racing Night
Ladies and gentlemen… START. YOUR. ENGINES. It’s Racing Night at GIANT Center!
Toyota Fan Flag Night (first 6,000 fans)
The first 6,000 fans will receive a fan flag, courtesy of Toyota.
Back to B'ars Night
A legacy like no other. Go back in time with us as we celebrate the rich history of hockey in Hershey.
Members 1st Retro B'ars Bobblehead (all fans)
All fans will receive a retro Hershey B’ars bobblehead, thanks to Members 1st.
Bears Brunch
Hope you’re hungry! Specialty brunch offerings will be available at select locations on the concourse.
Penn State Health Drawstring Bag Night (all fans)
All fans will receive a drawstring bag, courtesy of Penn State Health.
Hersheypark Night
Hockey and roller coasters are the most perfect pairing. Kick off the spring season with a visit from your favorite Hersheypark characters!
Hersheypark Pass Night (all fans)
All fans will receive a 2027 Hersheypark Ticket, valid for one-day admission through June 30, 2027.
Fairview Golf Night
It’s a par-tee on the GIANT Center green! Don’t forget to hit the (mini golf) links before puck drop!
Fairview Golf Chip Night (first 4,000 fans)
The first 4,000 fans will receive a Logo Chip, courtesy of Fairview Golf Course.
Fan Appreciation Night (all fans)
All fans will receive a scratch-off card upon entrance for a chance to win a variety of prizes.
Player Awards Night
The Player Awards Ceremony will take place pre-game to celebrate player accomplishments throughout the 2026-2027 season.
Jersey Off Our Backs Night
All fans will have a chance to win a game-worn jersey right off the back of a Hershey Bears player.
All promotions are one per person, except Hersheypark Pass Nights, which are one per ticket. Promotional nights are subject to change without prior notice. Promotional items are distributed on a first come first served basis. Season ticket holders are not guaranteed receipt of promotional items. Check back here for our most up to date schedule of promotions.