2025-2026 Hershey Bears Directory

Owner

Hershey Entertainment & Resorts Company

President & CEO Hershey Entertainment & Resorts

John Lawn

Vice President of Hockey Operations

Bryan Helmer

Manager of Media Relations and Broadcasting

Zack Fisch | zasfisch@hersheypa.com

Media Specialist

Jesse Liebman | jeiliebman@hersheypa.com

Season Ticket Manager

Matt Hawn

Group Sales Manager

Jordan Lockhart

Hockey Accountant

Marion Pearl

Game Night Emcee

Jim Jones & Bob Hauer

Flagship Radio Station

WFVY 100.1 FM, WTKT 1460 AM, 98.9 FM-WOYK 1350 AM

Team Address

550 W. Hersheypark Drive

Hershey, PA 17033

Fax

717-534-3383

NHL Affiliate

Washington Capitals

ECHL Affiliate

South Carolina Stingrays

Vice President of Hersheypark and Entertainment Operations

Vikki Hultquist

General Manager of Entertainment

Heather Storm

Managing Director of Sales & Partnerships

Brian Bucciarelli

Managing Director of Marketing

Jennifer Henry

Managing Director of Retail and Game Operations

Elizabeth Hendrix

Director of Food & Beverage

Rob Gordon

Director of Entertainment & Fan Experience

Jen Alviani

Manager of Operations FP&A

Michael Holt

Premium Seating Sales Manager

Haydon White

Manager of Marketing & Promotions

Casey Saussaman

Manager, Game Day Experience & Special Events

Kelly Ferrara

Corporate Partnerships

Zachary Robinson

Great Save Productions

Aaron Henry

Ivan Hernandez

Kevin Stith