Promo Schedule

All promotions are one per person, except Hersheypark Pass Nights, which are one per ticket. Promotional nights are subject to change without prior notice. Promotional items are distributed on a first come first served basis. Season ticket holders are not guaranteed receipt of promotional items. Check back here for our most up to date schedule of promotions.

Four jersey auctions will be held during the 2026-2027 Hershey Bears® hockey season. The purchase price includes a game-worn or game-issued Hershey Bears jersey, a Certificate of Authenticity, and an opportunity for a player photograph and autograph (subject to player availability). The purchase is subject to 6% PA sales tax, which will be remitted by Hershey Entertainment & Resorts Company (“HE&R”). After the conclusion of the 2026-2027 season, HE&R, as part of the Hershey Bears Cares℠ initiative, donates a portion of the proceeds from jersey auction sales to local organizations.