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Promotions
Hershey Bears Promotional Games At GIANT Center
Plan your visit to enjoy action-packed professional hockey in central Pennsylvania with the Hershey Bears®! Get your tickets for a promotional game night at GIANT Center℠ to enjoy special giveaways, fundraising, and the famous Teddy Bear Toss! Promotional nights are a perfect family activity or group outing for fans of all ages.
- 10/11/25VS Syracuse
Rally Towel Giveaway (all fans)
All fans will receive a rally towel, courtesy of Eagle Excavating, GIANT, Elizabethtown College, MI Windows, Members 1st, Hollywood Casino, and Tyson.Home Opener Red Carpet Event
All fans are invited to our Home Opener red carpet event on the GIANT Center plaza. More details to come!
PNC Bank Magnet Schedule Night (all fans)
All fans will receive a magnet schedule, courtesy of PNC Bank.
Penn State Health Pink The Rink Night
Join the Hershey Bears + Penn State Health in the fight against breast cancer.Penn State Health Light Up Baton Night (all fans)
All fans will receive a Pink The Rink Light Up Foam Baton, courtesy of Penn State Health.
Pink the Rink Jersey Auction
Players will be wearing Pink The Rink themed jerseys that will be auctioned off post-game.
Reese's Trick or Treat Night (all fans 14 & under)
All Fans 14 & Under will receive a Trick-or-Treat bag upon entry and have the opportunity to trick-or-treat around the concourse during pre-game and intermissions.
Hometown Heroes: Seats For Soldiers and Veterans
Military themed activities and recognition throughout the evening.
Washington Capitals Night
We are roaring in ALL CAPS all season long. Join us as we kick off our affiliation celebration!
Hersheypark Pass Night (all fans)
All fans will receive a 2026 Hersheypark Ticket, valid for one-day admission through June 30, 2026.
Canteen Vending Turkey Shoot Night
All fans are welcome post game to take part in the Canteen Vending Turkey Shoot.
Hockey Fights Cancer Night
Joining the efforts of the National Hockey League, Hockey Fights Cancer unites the hockey community in support of cancer patients and their families
Penn State Health Hockey Fights Cancer Light Up Bracelet Night (all fans)
All fans will receive a Hockey Fights Cancer light up bracelet, courtesy of Penn State Health.
Hall of Fame Night
The Hershey Bears will induct their 2025 Hall of Fame class during a pre-game ceremony.
Hersheypark Pass Night (all fans)
All fans will receive a 2026 Hersheypark Ticket, valid for one-day admission through June 30, 2026.
Throwback Night & Jersey Auction
In honor of the American Hockey League’s 90th season, the team will wear throwback jerseys that will be auctioned off post-game
Members 1st Bobblehead Night (all fans)
All fans will receive a bobblehead, courtesy of Members 1st. More details to come!
Washington Capitals Night
We are roaring in ALL CAPS all season long.
90s Night
Let’s get jiggy with it! Grunge, neon, boy bands… We’re here for all the nostalgic trends. Our first ever 90s night is going to be rad!
Highmark Fanny Pack Night (first 5,000 fans)
The first 5,000 fans will receive a fanny pack, courtesy of Highmark.
Berks Holiday Ham Shoot Night
All fans are welcome post-game to take part in the Berks Holiday Ham Shoot.
Belco Kids Night
Join us for a family-friendly night, featuring activities just for the kiddos!
Belco Kids Earmuff Giveaway (first 3,000 kids 14 and under)
The first 3,000 kids 14 & under will receive a pair of Coco earmuffs, courtesy of Belco.
Washington Capitals Night
We are roaring in ALL CAPS all season long.
PSECU Knit Hat Night (first 4,000 fans)
The first 4,000 fans will receive a knit hat, courtesy of PSECU.
GIANT Teddy Bear Toss
During the GIANT Teddy Bear Toss, all fans are encouraged to bring new, stuffed items to the game to toss onto the ice as the Bears score their first goal. All items collected will be donated to local charities.
Country Night
Got our boots… Got our hats… We’re bringing country back! Get ready to have a yee-hockey good time at our first ever Country Night.
Pepsi Cowboy Hat Night (first 6,000 fans)
The first 6,000 fans will receive a cowboy hat, courtesy of Pepsi.
Autograph Night
Post game autograph session will take place on the ice for 75-minutes.David A. Smith Team Photo Night (first 6,000 fans)
The first 6,000 fans will receive a team photo, courtesy of David A. Smith.
Hersheypark Pass Night (all fans)
All fans will receive a 2026 Hersheypark Ticket, valid for one-day admission through June 30, 2026.
Halfway To Summer Night
Ohhhh we’re halfway there… Halfway to Summer that is! Forget the chill in the air for one night of summer fun.
Hometown Heroes: First Responders Night
First Responders themed activities and recognition throughout the evening.
Hometown Heroes Jersey Auction
Players will be wearing first responders themed jerseys that will be auctioned off post-game.
Women In Sports Night
Who runs the world? Women in sports. Join us to celebrate the accomplishments of women in the sports industry.
PA Lottery Night (first 6,000 fans 18 & over)
The first 6,000 fans 18 & over will receive a coupon offer, courtesy of the Pennsylvania Lottery.
GIANT Foldable Grocery Tote Night (first 6,000 fans)
The first 6,000 fans will receive a foldable grocery tote, courtesy of GIANT.
Fairview Golf Course Logo Chip Giveaway (first 4,000 fans)
The first 4,000 fans will receive a Logo Chip, courtesy of Fairview Golf Course.
Penn State Health Drawstring Bag Night (all fans)
All fans will receive a drawstring bag, courtesy of Penn State Health.
Washington Capitals Night
An epic conclusion to our affiliation celebration. Let’s rock the red!Rally Towel Night (all fans)
All fans will receive a rally towel, courtesy of Eagle Excavating, GIANT, Elizabethtown College, MI Windows, Members 1st, Hollywood Casino, and Tyson.
Hersheypark Night
Hockey + roller coasters… a perfect combination! Join us as we welcome your favorite Hersheypark characters to the rink. More details to come!
Hersheypark Pass Night (all fans)
All fans will receive a 2026 Hersheypark Ticket, valid for one-day admission through June 30, 2026.
Racing Night
Ladies and gentlemen… START. YOUR. ENGINES. It’s racing night at GIANT Center!
Toyota License Plate Night (first 6,000 fans)
The first 6,000 fans will receive a license plate, courtesy of Toyota.
Fan Appreciation Night (all fans)
All fans will receive a scratch off card upon entrance for a chance to win a variety of prizes.
Player Awards Night
The Player Awards Ceremony will take place pre-game to celebrate player accomplishments throughout the 2025-2026 season.
All promotions are one per person, except Hersheypark Pass Nights, which are one per ticket. Promotional nights are subject to change without prior notice. Promotional items are distributed on a first come first served basis. Season ticket holders are not guaranteed receipt of promotional items. Check back here for our most up to date schedule of promotions.
Five jersey auctions will be held during the 2024-2025 Hershey Bears hockey season. The purchase price (winning bid amount) is inclusive of 6% PA sales tax and includes a game-worn or game-issued Hershey Bears jersey, a Certificate of Authenticity, and an opportunity for a player photograph and autograph (subject to player availability). After the conclusion of the 2024-2025 season, Hershey Entertainment & Resorts Company, as part of the Hershey Bears Cares℠ initiative, will donate a portion of the jersey auction sales proceeds to local organizations.