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Promotions

Hershey Bears Promotional Games At GIANT Center

Plan your visit to enjoy action-packed professional hockey in central Pennsylvania with the Hershey Bears®! Get your tickets for a promotional game night at GIANT Center℠ to enjoy special giveaways, fundraising, and the famous Teddy Bear Toss! Promotional nights are a perfect family activity or group outing for fans of all ages.

  • Tickets
    10/11/25
    VS Syracuse
    • Rally Towel Giveaway (all fans)

      All fans will receive a rally towel, courtesy of Eagle Excavating, GIANT, Elizabethtown College, MI Windows, Members 1st, Hollywood Casino, and Tyson.
    • Home Opener Red Carpet Event

      All fans are invited to our Home Opener red carpet event on the GIANT Center plaza. More details to come!
  • Tickets
    10/12/25
    VS Syracuse
    • PNC Bank Magnet Schedule Night (all fans)

      All fans will receive a magnet schedule, courtesy of PNC Bank.
  • Tickets
    10/18/25
    VS Springfield
    • Penn State Health Pink The Rink Night

      Join the Hershey Bears + Penn State Health in the fight against breast cancer.
    • Penn State Health Light Up Baton Night (all fans)

      All fans will receive a Pink The Rink Light Up Foam Baton, courtesy of Penn State Health.
       
  • Tickets
    10/19/25
    VS Springfield
    • Pink the Rink Jersey Auction

      Players will be wearing Pink The Rink themed jerseys that will be auctioned off post-game.
       
  • Tickets
    10/25/25
    VS Lehigh Valley
    • Reese's Trick or Treat Night (all fans 14 & under)

      All Fans 14 & Under will receive a Trick-or-Treat bag upon entry and have the opportunity to trick-or-treat around the concourse during pre-game and intermissions.
       
  • Tickets
    11/9/25
    VS Rochester
    • Hometown Heroes: Seats For Soldiers and Veterans

      Military themed activities and recognition throughout the evening.
       
  • Tickets
    11/16/25
    VS Lehigh Valley
    • Washington Capitals Night

      We are roaring in ALL CAPS all season long. Join us as we kick off our affiliation celebration!  
       
    • Hersheypark Pass Night (all fans)

      All fans will receive a 2026 Hersheypark Ticket, valid for one-day admission through June 30, 2026.
  • Tickets
    11/26/25
    VS Wilkes-Barre/Scranton
    • Canteen Vending Turkey Shoot Night

      All fans are welcome post game to take part in the Canteen Vending Turkey Shoot.
       
  • Tickets
    11/30/25
    VS Laval
    • Hockey Fights Cancer Night

      Joining the efforts of the National Hockey League, Hockey Fights Cancer unites the hockey community in support of cancer patients and their families
       
    • Penn State Health Hockey Fights Cancer Light Up Bracelet Night (all fans)

      All fans will receive a Hockey Fights Cancer light up bracelet, courtesy of Penn State Health.
       
  • Tickets
    12/6/25
    VS Wilkes-Barre/Scranton
    • Hall of Fame Night

      The Hershey Bears will induct their 2025 Hall of Fame class during a pre-game ceremony.
       
  • Tickets
    12/7/25
    VS Lehigh Valley
    • Hersheypark Pass Night (all fans)

      All fans will receive a 2026 Hersheypark Ticket, valid for one-day admission through June 30, 2026.
       
    • Throwback Night & Jersey Auction

      In honor of the American Hockey League’s 90th season, the team will wear throwback jerseys that will be auctioned off post-game
       
  • Tickets
    12/12/25
    VS Providence
    • Members 1st Bobblehead Night (all fans)

      All fans will receive a bobblehead, courtesy of Members 1st. More details to come!
       
    • Washington Capitals Night

      We are roaring in ALL CAPS all season long. 
  • Tickets
    12/13/25
    VS Charlotte
    • 90s Night

      Let’s get jiggy with it! Grunge, neon, boy bands…  We’re here for all the nostalgic trends. Our first ever 90s night is going to be rad!
       
    • Highmark Fanny Pack Night (first 5,000 fans)

      The first 5,000 fans will receive a fanny pack, courtesy of Highmark.
       
  • Tickets
    12/20/25
    VS Bridgeport
    • Berks Holiday Ham Shoot Night

      All fans are welcome post-game to take part in the Berks Holiday Ham Shoot.
       
  • Tickets
    12/28/25
    VS Charlotte
    • Belco Kids Night

      Join us for a family-friendly night, featuring activities just for the kiddos!
       
    • Belco Kids Earmuff Giveaway (first 3,000 kids 14 and under)

      The first 3,000 kids 14 & under will receive a pair of Coco earmuffs, courtesy of Belco. 
  • Tickets
    1/3/26
    VS Rockford
    • Washington Capitals Night

      We are roaring in ALL CAPS all season long. 
       
    • PSECU Knit Hat Night (first 4,000 fans)

      The first 4,000 fans will receive a knit hat, courtesy of PSECU.
  • Tickets
    1/4/26
    VS Rockford
    • GIANT Teddy Bear Toss

      During the GIANT Teddy Bear Toss, all fans are encouraged to bring new, stuffed items to the game to toss onto the ice as the Bears score their first goal. All items collected will be donated to local charities.
       
  • Tickets
    1/10/26
    VS Cleveland
    • Country Night

      Got our boots… Got our hats… We’re bringing country back! Get ready to have a yee-hockey good time at our first ever Country Night.
       
    • Pepsi Cowboy Hat Night (first 6,000 fans)

      The first 6,000 fans will receive a cowboy hat, courtesy of Pepsi.
  • Tickets
    1/11/26
    VS Cleveland
    • Autograph Night

      Post game autograph session will take place on the ice for 75-minutes.
    • David A. Smith Team Photo Night (first 6,000 fans)

      The first 6,000 fans will receive a team photo, courtesy of David A. Smith.
       
  • Tickets
    1/20/26
    VS Hartford
    • Hersheypark Pass Night (all fans)

      All fans will receive a 2026 Hersheypark Ticket, valid for one-day admission through June 30, 2026.
  • Tickets
    1/23/26
    VS Wilkes-Barre/Scranton
    • Halfway To Summer Night

      Ohhhh we’re halfway there… Halfway to Summer that is! Forget the chill in the air for one night of summer fun.
       
  • Tickets
    1/25/26
    VS Charlotte
    • Hometown Heroes: First Responders Night

      First Responders themed activities and recognition throughout the evening.
       
    • Hometown Heroes Jersey Auction

      Players will be wearing first responders themed jerseys that will be auctioned off post-game.
  • Tickets
    2/7/26
    VS Wilkes-Barre/Scranton
    • Women In Sports Night

      Who runs the world? Women in sports. Join us to celebrate the accomplishments of women in the sports industry.
       
  • Tickets
    2/20/26
    VS Lehigh Valley
    • PA Lottery Night (first 6,000 fans 18 & over)

      The first 6,000 fans 18 & over will receive a coupon offer, courtesy of the Pennsylvania Lottery.
       
  • Tickets
    2/25/26
    VS Utica
    • GIANT Foldable Grocery Tote Night (first 6,000 fans)

      The first 6,000 fans will receive a foldable grocery tote, courtesy of GIANT.
       
  • Tickets
    3/10/26
    VS Charlotte
    • Fairview Golf Course Logo Chip Giveaway (first 4,000 fans)

      The first 4,000 fans will receive a Logo Chip, courtesy of Fairview Golf Course.
       
  • Tickets
    3/14/26
    VS Belleville
    • Penn State Health Drawstring Bag Night (all fans)

      All fans will receive a drawstring bag, courtesy of Penn State Health.
       
  • Tickets
    3/15/26
    VS Belleville
    • Washington Capitals Night

      An epic conclusion to our affiliation celebration. Let’s rock the red!
    • Rally Towel Night (all fans)

      All fans will receive a rally towel, courtesy of Eagle Excavating, GIANT, Elizabethtown College, MI Windows, Members 1st, Hollywood Casino, and Tyson.
       
  • Tickets
    3/22/26
    VS Bridgeport
    • Hersheypark Night

      Hockey + roller coasters… a perfect combination! Join us as we welcome your favorite Hersheypark characters to the rink. More details to come!
       
    • Hersheypark Pass Night (all fans)

      All fans will receive a 2026 Hersheypark Ticket, valid for one-day admission through June 30, 2026.
       
  • Tickets
    4/18/26
    VS Bridgeport
    • Racing Night

      Ladies and gentlemen… START. YOUR. ENGINES. It’s racing night at GIANT Center
       
    • Toyota License Plate Night (first 6,000 fans)

      The first 6,000 fans will receive a license plate, courtesy of Toyota.
       
  • Tickets
    4/19/26
    VS Rochester
    • Fan Appreciation Night (all fans)

      All fans will receive a scratch off card upon entrance for a chance to win a variety of prizes.
       
    • Player Awards Night

      The Player Awards Ceremony will take place pre-game to celebrate player accomplishments throughout the 2025-2026 season.
       

All promotions are one per person, except Hersheypark Pass Nights, which are one per ticket. Promotional nights are subject to change without prior notice. Promotional items are distributed on a first come first served basis. Season ticket holders are not guaranteed receipt of promotional items. Check back here for our most up to date schedule of promotions.

Five jersey auctions will be held during the 2024-2025 Hershey Bears hockey season. The purchase price (winning bid amount) is inclusive of 6% PA sales tax and includes a game-worn or game-issued Hershey Bears jersey, a Certificate of Authenticity, and an opportunity for a player photograph and autograph (subject to player availability). After the conclusion of the 2024-2025 season, Hershey Entertainment & Resorts Company, as part of the Hershey Bears Cares℠ initiative, will donate a portion of the jersey auction sales proceeds to local organizations.

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