Bears Announce Specialty Jerseys for 2026-27 Season

The Hershey Bears have announced the club’s specialty jerseys for the 2026-27 season. The team will wear four specialty jerseys during the upcoming campaign.

DARK NIGHTS:
On Oct. 4, we host our Dark Nights Takeover, as select characters from Dark Nights™ at Hersheypark Halloween™ will leave the shadows of Hersheypark and prowl the concourse for a night full of spooky thrills. The Bears will wear a one-of-a-kind Darks Nights jerseys that will be auctioned off following the game. Bring the family for this night with a special offer where you can get parking plus four tickets for less than $20 per person for a limited time!

HOCKEY FIGHTS CANCER:
Joining the efforts of the National Hockey League, Hockey Fights Cancer unites the hockey community in support of cancer patients and their families. The Bears will wear lavender once again for the club’s Hockey Fights Cancer Night on Nov. 1. The specialty jerseys will be auctioned off following the game. All fans that night also receive a Hockey Fights Cancer Rally Towel, courtesy of Penn State Health.

FIRST RESPONDERS:
As part of the club’s set of Hometown Heroes games, the Bears will honor first responders on Jan. 3. That day, they’ll wear specialty firefighter-themed jerseys that will be auctioned off following the game.

BACK TO B'ARS:
It’s been over 90 years since the Hershey B’ars last took the ice, so we’re reviving the Bears’ original identity on Sunday, Feb. 28 with Back to B’ars Night. Hershey will wear jerseys inspired by the B’ars, and that night is also Members 1st Retro Bobblehead Night as all fans will take home a B’ars-themed, old-school bobblehead. The jerseys are so nice they’ll be worn twice as Hershey will once again rock the B’ars sweaters on March 27, and an auction of these retro jerseys will follow that game.

The club’s promotional schedule is already jam-packed with great giveaways, fun theme nights, and events supporting charitable causes, but several new additions make it even better. 

New giveaways include a LED Bracelet presented by Highmark for all fans as part of Wizards and Wands Night on Dec. 13, as well as a Hollywood Casino Deck of Cards for the first 4,000 fans (21 and older) during our newly-added New Years Eve Eve Celebration on Dec. 30.