SEEKING THREE-PEAT, BEARS RELEASE 2010-11 SCHEDULE

August 25, 2010

FOR IMMEDIATE RELEASE: August 25, 2010 CONTACT: John Walton - HERSHEY BEARS â€" BEARS ANNOUNCE 2010-11 REGULAR SEASON SCHEDULE TWO-TIME DEFENDING CHAMPS TO PLAY IN PITTSBURGH AGAINST WILKES-BARRE/SCRANTON, DATE IN ATLANTIC CITY AGAINST ALBANY DEVILS, GAMES WITH MANITOBA MOOSE HIGHLIGHT HERSHEY’S UPCOMING CAMPAIGN HERSHEY â€" The 2010 Calder Cup Champion HERSHEY BEARS announced today in conjunction with the American Hockey League the schedule of games that will make up the 2010-11 regular season schedule. The announcement was made today by BEARS President/GM Doug Yingst. The schedule features 18 different opponents in 2010-11, highlighted by a trip across the Commonwealth in late December. The BEARS will face the Wilkes-Barre/Scranton Penguins at the new Consol Energy Center in downtown Pittsburgh on Thursday, December 30 at 7:35 p.m. The two teams meet in western PA just two days prior to parent clubs Washington and Pittsburgh meeting at Heinz Field in the 2011 NHL Winter Classic. In a throwback to HERSHEY’S days in the old Eastern Amateur Hockey League days in the 1930’s, the BEARS will return to Atlantic City, New Jersey in 2011. The Chocolate and White will face the Albany Devils at Atlantic City Boardwalk Hall on Friday, February 4 at 7:00 p.m. HERSHEY’S chief Western Conference rival, the Manitoba Moose, will face the two-time defending champions four times in 2010-11, twice at MTS Centre in Winnipeg on January 7 and 8, and twice at Giant Center on February 5 and 6. The first-year Charlotte Checkers, the top developmental affiliate of the NHL’s Carolina Hurricanes, play the BEARS eight times in 2010-11, beginning on November 7 in North Carolina. The 2011 AHL All-Star Classic comes to Giant Center January 30-31, 2011, with the skills competition set for January 30. The 2011 AHL All-Star Game will be along HERSHEYPARK Drive on Monday, January 31. Single-game tickets go on sale at the HERSHEYPARK Stadium box office on Friday, September 17, at 10:00 a.m. Become part of the largest fan base in the American Hockey League while catching all the excitement of Hershey Bears Hockey. Season Ticket Packages start at $150.00 and include great benefits, big discounts along with guaranteed tickets for the 2011 AHL All â€"Star Classic and first right of refusal for the 2011 Calder Cup Playoffs. Reserve your seats today by calling (717) 508-BEAR. The schedule, in its entirety, is listed here (all times Eastern): Day Date Time Opponent Sat 10/9/10 7:05 PM @ W-B/Scranton Sun 10/10/10 5:05 PM @ Rochester Fri 10/15/10 7:05 PM @ Binghamton Sat 10/16/10 7:00 PM Rochester Fri 10/22/10 7:05 PM @ W-B/Scranton Sat 10/23/10 7:00 PM Adirondack Sun 10/24/10 5:00 PM Adirondack Fri 10/29/10 7:30 PM @ Syracuse Sat 10/30/10 7:00 PM W-B/Scranton Sun 10/31/10 5:00 PM Manchester Sun 11/7/10 3:00 PM @ Charlotte Tue 11/9/10 7:00 PM @ Charlotte Fri 11/12/10 7:00 PM Toronto Sat 11/13/10 7:30 PM @ Syracuse Sun 11/14/10 5:00 PM Binghamton Fri 11/19/10 7:05 PM @ Binghamton Sat 11/20/10 7:00 PM W-B/Scranton Sun 11/21/10 5:00 PM Hartford Wed 11/24/10 7:00 PM Worcester Fri 11/26/10 7:30 PM @ Syracuse Sat 11/27/10 7:00 PM Adirondack Sun 11/28/10 5:00 PM Charlotte Fri 12/3/10 7:00 PM @ Albany Sat 12/4/10 7:00 PM Binghamton Wed 12/8/10 7:00 PM @ Albany Fri 12/10/10 7:00 PM @ Charlotte Sun 12/12/10 3:00 PM @ Charlotte Fri 12/17/10 7:30 PM @ Adirondack Sat 12/18/10 7:00 PM Providence Sun 12/19/10 5:00 PM Charlotte Sun 12/26/10 5:00 PM Norfolk Tue 12/28/10 7:00 PM Binghamton Thu 12/30/10 7:30 PM @ W-B/Scranton (at Consol Energy Center, Pittsburgh, PA) Fri 12/31/10 5:00 PM Syracuse Sun 1/2/11 5:00 PM Norfolk Fri 1/7/11 8:30 PM @ Manitoba Sat 1/8/11 8:30 PM @ Manitoba Fri 1/14/11 7:30 PM @ Adirondack Sat 1/15/11 7:00 PM Lake Erie Sun 1/16/11 5:05 PM @ Binghamton Fri 1/21/11 7:00 PM Albany Sat 1/22/11 7:00 PM Rochester Sun 1/23/11 5:00 PM Adirondack Wed 1/26/11 7:00 PM Springfield Fri 1/28/11 7:05 PM @ Binghamton Sat 1/29/11 2:00 PM Charlotte Sun 1/30/11 AHL All-Star Skills Competition at Giant Center Mon 1/31/11 AHL All-Star Game at Giant Center Fri 2/4/11 7:00 PM @ Albany (at Boardwalk Hall, Atlantic City, NJ) Sat 2/5/11 7:00 PM Manitoba Sun 2/6/11 2:00 PM Manitoba Wed 2/9/11 7:00 PM @ Manchester Fri 2/11/11 7:05 PM @ Providence Sat 2/12/11 7:00 PM Binghamton Sun 2/13/11 3:05 PM @ W-B/Scranton Tue 2/15/11 7:15 PM @ Norfolk Fri 2/18/11 7:35 PM @ Rochester Sat 2/19/11 7:00 PM Bridgeport Sun 2/20/11 5:00 PM Charlotte Wed 2/23/11 7:00 PM @ Toronto Thu 2/24/11 7:00 PM @ Lake Erie Sat 2/26/11 7:00 PM Albany Sun 2/27/11 3:00 PM @ Bridgeport Wed 3/2/11 7:15 PM @ Norfolk Sat 3/5/11 7:00 PM Norfolk Sun 3/6/11 5:00 PM W-B/Scranton Tue 3/8/11 6:30 PM @ Portland Wed 3/9/11 7:00 PM @ Worcester Fri 3/11/11 7:00 PM @ Hartford Sat 3/12/11 7:00 PM @ Adirondack Sun 3/13/11 5:00 PM Norfolk Fri 3/18/11 7:30 PM @ Springfield Sat 3/19/11 7:00 PM Portland Sun 3/20/11 5:00 PM Syracuse Fri 3/25/11 7:30 PM @ Adirondack Sat 3/26/11 7:00 PM Albany Sun 3/27/11 5:00 PM W-B/Scranton Fri 4/1/11 7:30 PM @ Norfolk Sat 4/2/11 7:15 PM @ Norfolk Fri 4/8/11 7:05 PM @ W-B/Scranton Sat 4/9/11 7:00 PM W-B/Scranton Sun 4/10/11 5:00 PM Syracuse